Let’s Clean the World Together
For years, ISI Plast has been committed to sustainability and environmental awareness through concrete initiatives, aiming to promote greater attention to our planet.
Among these, one of the highlights is the support for Ripuliamoci, a voluntary project born in 2021 in Reggio Emilia, which brings together people united by their love for nature and the desire to keep parks and streets clean.
To support this initiative, ISI Plast has donated special buckets to be used as bins during waste collection, making a tangible contribution to environmental protection. A simple yet impactful gesture that helps the volunteers of Ripuliamoci in their daily activities.
Educating New Generations about Sustainability
A fundamental aspect of Ripuliamoci is its ability to involve people of all ages, including younger ones. The group has organized cleaning activities with children from different schools, taking them to clean the areas around the school buildings. This experience not only made the spaces cleaner and more livable but also provided an important opportunity for environmental education.
Involving the younger generation in these initiatives helps convey a clear and practical message: every action counts, and respecting the environment means taking care of our future. Through direct contact with the reality of pollution, children learn the importance of not littering and adopting more responsible behaviors.
Fighting Cigarette Butts with SMOCCHINO
Among the most common waste collected by the group during these activities are cigarette butts, one of the leading causes of urban pollution. To combat this phenomenon, ISI Plast developed SMOCCHINO, a portable ashtray made from 100% recyclable plastic.
Thanks to its practicality, SMOCCHINO offers a concrete solution to prevent cigarette butts from being dispersed in the environment, providing smokers with a sustainable and responsible alternative. This product fits perfectly into ISI Plast’s company philosophy, which for years has been investing in innovative solutions to reduce the environmental impact of plastic and promote good practices.
A Commitment that Continues
ISI Plast’s commitment to sustainability doesn’t stop here. The company will continue to support initiatives like Ripuliamoci, promoting greater environmental awareness and encouraging concrete actions for a cleaner world. Protecting the environment is a shared responsibility, and together we can make a difference!
